Can't wait to share some of the things we are planning for this year, but first I want to Thank You for an awesome 2017!
This will be the third year since the launch of my jewelry line, Kaliada. What started out as an outlet, or hobby to keep me from constantly re-living my breast cancer experience, has grown beyond anything I could have ever imagined.
I want to honor and thank YOU for bringing me to this point.
The overwhelming support that You--my customers, have shown over these short years is truly amazing and humbling.
Together, as a community, we are making a difference in the lives of so many women battling cancer, and in search of hope and support.
Through our fundraising events and collaborations with partner retailers, 2017 contribution was above‚ 25% of what we were able to donate in 2016. These funds are given to local women in need of financial assistance to help them pay for some of their medical treatment bills, or simply to replenish their pantries while they are out of work. Also, through our Rose Collection sale during the month of October, we were able to gift a piece of jewelry with handwritten notes of encouragement to 30 patients battling this disease. This is an increase of 50%, compared to the year prior, of women who received hope and words of encouragement from us.
I know that we are just at the beginning of a very long journey and that so much still needs to be done, but together we can continue to make an impact in the lives of so many patients who are in need of immediate support, while the cure is found.
To me, you are more than names or orders I collect through my online store or through my pop up events at West Elm.
You are the ambassadors, believers, and friends that support the mission behind my brand : love, empower, and inspire others through our words and actions for a better world.
Thank you for being a part of this lovely journey.